New Tennent's poster by Newhaven

Tennent’s Lager has launched three new billboard sites in support of its new £750,000 advertising campaign. Three billboards have been erected in both Edinburgh and Glasgow, using traditional billboard techniques from India, to coincide with the recently launched Bollywood campaign.

The lavish billboards feature the strapline in Hindi “Jabhi Khushi Tabhi Tennent’s” which, when translated, means “When there’s happiness, its always Tennent’s”. The campaign was created by Newhaven, whilst poster sites were booked by Clear Channel Billboards.