999 launches Greens Health campaign

999 has created a new marketing campaign for Greens Health and Fitness Clubs. Through direct mail, press and billboards, the objective of the campaign is to build on the brand reputation that Greens has achieved as a provider of the most advanced health and fitness facilities. “Using thought-provoking headlines and unusual formats like the parking ticket,” said Lewis Macintyre, senior designer at 999, “we tried to increase awareness of what Greens has to offer as a brand. By implementing the vibrant corporate identity colours of Greens to differentiate each six-week promotion and avoiding the over-used colour stock imagery, we set Greens apart in terms of image and quality.”