DraftWorldwide launches promo for Kellogg’s
Kellogg’s has launched Winders Keepers, a promotional campaign created by Edinburgh-based marketing consultancy DraftWorldwide to support its Real Fruit Winders brand.
The £1m prize fund is aimed at the six to 12 year-old market and is made up of a combination of free soft drinks and fries from Burger King, mobile ringtones and logos from Zed and free computer games on XBox and Playstation2 from GAME.
The promotion is supported by a dedicated Winders Keepers television ad created by Leo Burnett, a targeted press campaign and the launch of what Kellogg’s claims to be the first online instant win promotion via Leonardo.