KLP yells Yahoo with Cup promo
KLP Euro RSCG in Edinburgh has launched a promotion on behalf of Yahoo, the internet search engine, to promote the company’s World Cup deal with FIFA.
Yahoo has signed a sponsorship deal, which covers both the 2002 and 2006 World Cup tournaments, and KLP has devised an online competition that gives users the chance to win tickets to the final of this Summer’s World Cup.
The initiative is running in nine local markets, in seven different languages and will conclude later this month.