Whole new Story as former Oneagency bosses prepare to launch new agency
Story: opening a new chapter in Scots DM.
Scotland is to get a new responsive advertising agency on 2 April as Sue and Dave Mullen, the former managing director and creative director respectively of Oneagency, launch their new business.Called Story, the agency will be based on Commercial Street and will employ ten staff when it opens its doors next week.
Already the agency has two clients on its books, First Direct, which is a former Oneagency client, and International Paper.
The Mullens, along with client service director Sheila Gallagher and head of copy Rebecca Wood, are positioning the agency as the 'best selling agency' providing strategic and creative solutions to client marketing departments, advertising that generates a direct response through efective copywriting and creative execution and total project management.
The team behind Story are confident that, despite economic pressures at the moment, now is the right time to be launching a new agency.
Dave Mullen said: "Historically, when times have not been the best for advertising there is often no better time to launch a new agency. It is a big attraction for clients who may be unhappy with the service they are receiving elsewhere."
In the first year Story aims to have picked up a major blue-chip client as well as continuing to pick up creative awards as during their time at Oneagency. In time, the founders say that they would like to become part of a major UK or worldwide network.
Dave Mullen said: "We want Story to be seen as an intelligent advertising agency with a smart proposal.
"We might not always recommend a direct marketing solution to clients. We may advise them to do PR. It is all about doing the best for your clients and being honest with them."
The agency will in time run a graduate recruitment trainee scheme for creatives, aimed at improving the overall level of creativity in the Scottish advertising industry.