The Games launches

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By The Drum Team, Editorial

March 12, 2002 | 1 min read

Emap-owned Key 103 is to launch a new temporary radio station to broadcast during the Commonwealth Games.

The new station, named The Games, will launch on 17 July and broadcast 24 hours a day on 87.7 FM for the duration of the event.

Programming on the station will consist of a mixture of event news and information, guides, traffic reports and music, all hosted by a mixture of established DJs and newcomers. People with ambitions of becoming radio presenters will be given a chance to test their mettle live on air as the station searches for new talent.

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