The DADI Awards celebrates digital excellence across the country.This year's ceremony took place in Leeds on Friday 11 November - here The Drum takes a look at the work of the winners of each category.Over the next few weeks, The Drum will be publishing the case studies outlining the processes behind these award-winning strategies - watch this space.
The winner of the 2011 Grand Prix is Branded3 for Twitition. The Chairman's Award was given to Start JudgeGill for adiVERSE.Matmi was named as Digital Agency of the Year, whilst Richard Ayers of Manchester City FC was awarded the Dadi Individual of the Year.
Public Sector Website or Campaign: The Union
The Union won the award for Smart phones for smart kids, created for client Scottish Qualifications Authority.
Not-for-profit/Charity Website or Campaign: Practical Action
Practical Action jointly won the award, with Fat of the Land.
Not-for-profit/Charity Website or Campaign: LBi
LBi jointly won the award, with Macmillan Infi-Knit created for Macmillan Cancer Support.
Professional Services Website or Campaign: DesignUK
DesignUK won the award for BerwinLeightonPaisnericity and the Graduate Recruitment Taxi Test campaign, created for client Berwin Leighton Paisner (BLP).
Financial Services Website or Campaign: Umpf
Umpf won the award for the World's first Ouch Map, created for client Westfield Health.
In-house Website or Campaign: Branded3
Branded3 won the award for Twitition: create, share, and sign petitions using Twitter. Branded3 also won the award for Use of Social Media for Twitition.
Recruitment Website or Campaign: Lexis PR
Lexis PR won the award for CWJobs.co.uk Augmented Reality CV, created for client CWJobs.co.uk.
Consumer products or services website or campaign: fuse8
fuse8 won the award for Soreen's record-breaking cake! (Bet you thought you’d never read that?), created for client Soreen.
Travel/Leisure/Sports Website or Campaign: Matmi New Media Design/Barrie D’Rozario Murphy
Matmi New Media Design/Barrie D’Rozario Murphy won the award for Optathlon, created for client United Airlines.
Interactive Entertainment Website, Game or Campaign: fish in a bottle
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