DADI Awards 2011: the winning work

The DADI Awards celebrates digital excellence across the country.This year's ceremony took place in Leeds on Friday 11 November - here The Drum takes a look at the work of the winners of each category.Over the next few weeks, The Drum will be publishing the case studies outlining the processes behind these award-winning strategies - watch this space.

The winner of the 2011 Grand Prix is Branded3 for Twitition. The Chairman's Award was given to Start JudgeGill for adiVERSE.Matmi was named as Digital Agency of the Year, whilst Richard Ayers of Manchester City FC was awarded the Dadi Individual of the Year.

Public Sector Website or Campaign: The Union

The Union won the award for Smart phones for smart kids, created for client Scottish Qualifications Authority.

Not-for-profit/Charity Website or Campaign: Practical Action

Practical Action jointly won the award, with Fat of the Land.

Not-for-profit/Charity Website or Campaign: LBi

LBi jointly won the award, with Macmillan Infi-Knit created for Macmillan Cancer Support.

Professional Services Website or Campaign: DesignUK

DesignUK won the award for BerwinLeightonPaisnericity and the Graduate Recruitment Taxi Test campaign, created for client Berwin Leighton Paisner (BLP).

Financial Services Website or Campaign: Umpf

Umpf won the award for the World's first Ouch Map, created for client Westfield Health.

In-house Website or Campaign: Branded3

Branded3 won the award for Twitition: create, share, and sign petitions using Twitter. Branded3 also won the award for Use of Social Media for Twitition.

Recruitment Website or Campaign: Lexis PR

Lexis PR won the award for Augmented Reality CV, created for client

Consumer products or services website or campaign: fuse8

fuse8 won the award for Soreen's record-breaking cake! (Bet you thought you’d never read that?), created for client Soreen.

Travel/Leisure/Sports Website or Campaign: Matmi New Media Design/Barrie D’Rozario Murphy

Matmi New Media Design/Barrie D’Rozario Murphy won the award for Optathlon, created for client United Airlines.

Interactive Entertainment Website, Game or Campaign: fish in a bottle

Battle of Britain: 303 Squadron Web Game from fish in a bottle on Vimeo.

fish in a bottle won the award for Battle of Britain: 303 Squadron Game, created for client Channel 4.

Retail Website or Campaign: Ampersand Commerce

Ampersand Commerce won the award for Luxuriously Affordable, Great Design.

Use of Visual Design: won the award for use of visual design.

Use of Organic Search (SEO): Epiphany Solutions

Epiphany Solutions won the award for Cashing In On Internet Retail for client Bank Fashion.

Use of Paid Search (SEM): Found

Found won the award for Strategic Search tempered with Synchronised Success for client Tempur. Found also won the award for Use of Affiliate Marketing for this strategy.

Digital Media Strategy: EMI Music

EMI MUSIC won the award for Tinie Tempah: Disc-Overy for client Tinie Tempah.

Use of Email: Gyro

Gyro won the award for Well Red - Global Newsletter, for client Virgin Atlantic.

Campaign which became viral: TBG Digital

TBG Digital won the award for Vodafone - Evolution of mobile for client Vodafone.

Use of Mobile: Mediaburst

Mediaburst won the award for Mobile healthcare has finally arrived, for client NHS.

Use of Technical Innovation: Start JudgeGill

Start JudgeGill won the award for Connected Retail: adiVERSE Virtual Footwear Wall.

Video Website/Use of Video: EMI Music

EMI Music won the award for Danger Mouse: Rome for client Danger Mouse.

Integrated Marketing Campaign: The Union

The Union won the award for Getting away with murder, for client STV.

Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

All by Staff