B2B

B2B’s digital transformation journey: they’re only human, after all

In partnership with Omobono

B2B buyers are only human, but the digital journeys created for them rarely reflect that. B2B brands have struggled to provide the more human and engaging digital experiences, common amongst B2C brands. But as B2B marketing evolves we have an opportunity to change that. So how do B2B brands continue to close that gap and deliver a more engaging digital experience? Find out why improving experience is good for business.

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