Betfred: Whenever You Bet, Bet Betfred! by Zut

England legend Stuart Pearce has fronted Betfred’s latest TV campaign in a series of ads. Zut has created six TV spots, as well as video content, that will be shared across social media channels and Betfred's in-house TV.

Head of Betfred marketing, Gemma Strath, explained: “Our overarching theme was ‘Nostalgia’ which positioned Stuart as the ‘voice of truth’ in today’s modern game. I am really looking forward to sharing this campaign with our audience."

The ads feature an 80s-inspired living set, classic retro footballer perms and an iconic ‘brick’ mobile phone. There are also some references to Pearce’s famous Italia '90 World Cup penalty miss.

Mark Hancock, Zut Media producer and co-owner, added: “Having Stuart compare ‘old school’ aspects of football with the modern game, then making these comparisons with traditional-versus-modern day betting methods available with Betfred, has made for some very funny Betfred ads. We believe the six adverts really cut through and will strike a chord with modern day fans looking to have a punt this season.”