United States Navy: Test and Audition by Y&R Group
- Location:
Following the soft launch of their rebrand at the Army / Navy game, the full recruitment campaign for the US Navy has launched on CBS Sports with a full March Madness buy. As the Navy seeks to reach a new generation of recruits, the two new films showcase the breadth and depth of opportunity that the Navy offers.
Each film stars actual sailors, and the voiceovers are done by members of the Navy in order to truly make this campaign be the voice of the brand. The campaign is an opportunity for the Navy to reach Centennials as they enter recruitment-eligible age -- to build awareness of the brand, to evolve perception of the Navy’s purpose, to define what sets the Navy apart from other branches, and to demonstrate the wide range of career opportunities they offer.
In order to connect with Gen Z, the recruit films will be promoted across digital platforms and will include media spend on Hulu, ESPN, TBS, FX, FOX and TNT among others.
Credits
Y&R
Chief Creative Officer - Leslie Sims
Executive Creative Director – Ryan Blum
Senior Copywriter – Megan Lee
Art Director - Kolby Osborne
Copywriter – Bruce Jacobson
Art Director – Alan Vladusic
Executive Director of Integrated Production – Greg Lotus
Executive Producer - Mathieu Shrontz
Executive Producer/ Head of Music – Lauriana Zuguala
Freelance Music Producer – Theresa Notortomaso
Senior Business Manager – Erin Levine
Global Client Lead - Ken Dowling
Account Director – Rebecca Zeits
Account Executive – Justin Bateman
PRODUCTION COMPANY
MJZ
President – David Zander
Director - Rupert Sanders
Executive Producer – Kate Leahy
Producer – Adriana Cebada Mora
Director of Photography – Dariusz Wolski
EDITORIAL COMPANY
Work Editorial
Executive Producer – Erica Thompson
Producer – Jamie Lynn Perritt
Editor – Neil Smith
MUSIC COMPANY
MAS – Music and Strategy
Executive Producer: James Alvich
Senior Producer: Joey Reyes
Composer: Eric Hachikian
SOUND DESIGN
Henryboy
Sound Designer: Bill Chesley
Producer: Kate Gibson
POSTPRODUCTION COMPANY
MPC LA
Creative Director - Michael Gregory
VFX supervisor, lead compositor - Jim Spratling
CG Lead - Josh Hatton
Colorist - Mark Gethin
Color Producer - Rebecca Boorsma
Executive Producer – Elexis Stearn
Producer - Jamie Loudon
Production Coordinator - Madeline Austin Kulat
AUDIO HOUSE
Heard City
Engineer – Keith Reynaud
Managing Director – Gloria Pitagorsky
