Kraft Heinz: advert-body-1 by Y&R Group
- Location:
It was unlikely that an advert promoting beans would ever get viewers to well up in tears, by this latest effort from Y&R New Zealand arguably achieves that for Kraft Heinz Australia.
The video tells the story of bean-loving Geoff who works his way up to innovation officer in the company where he finds new ways for families to enjoy its products, along the way he stumbles across a wife and a duo of kids.
The work, created to publicise numerous new can sizes in the region will run on TV, digital and run in the retail space.
Credits
Client: KraftHeinz Australia
Chief Marketing Officer AMEA: Rodrigo Wickbold
Chief Marketing Officer: Shalabh Atray
Category Marketing Manager - Quick Serve Meals: Arjun Tomar
Marketing Director: Mughees Abid
Brand Manager: Olivia Plymin
Agency: Y&R New Zealand
CCO and CEO: Josh Moore
Managing Director / Head of Planning: Jono Key
ECD: Tom Paine
Copywriter / Art Director: Ellen Fromm
Senior Account Director: Katie Loverich
Senior Account Manager: Heike Middleton
Head of Design: James Wendelborn
Head of TV / Producer: Sacha Moore, Liz Rosby
Production Company: Assembly Ltd.
Director: Damon Duncan
Technical Director: Rhys Dippie
Executive Producer: Amanda Chambers
Lead Designer / Character Design: Josh Fourt-Wells
3D Artists: Geoff Kirk Smith, Katie Naeher, Craig Speakman, Craig Baxter, Alex McLeod, Damon Duncan, Rhys Dippie, Josh Fourt-Wells, Marcos Godoy, Anastasia Fileva, Andrii Kryvuila, Gustavo Soares, Alex Scollay, Patrick Blades
Environmental Design: Scotty Wilson
Compositing: Rhys Dippie
Grade: Pete Ritchie
Sound: Franklin Road
Music Composed By: Mahuia Bridgeman Cooper
Sound Design: Shane Tapari
Executive Music & Sound Producer; Jonathan Mihaljevich
Media Agency: Spark Foundry
Investor: Keily Brown
Digital Director: Taylor Svarc
Account Manager: Marissa Taylor
Account Coordinator: Chelsea Caddey
