Butterball: advert-top-1 by Y&R Chicago

Butterball has launched a campaign called 'Meet the Turketarians' that features a couple who is obsessed with turkey. Featuring improv artists Carrie Barrett and Chris Mars, a short film spoofs vegetarians by showcasing the lives of two people who are devoted to turkey in all forms, whether it's bacon, burgers or deli meat. Created by Y&R Chicago, the campaign is meant to increase awareness for all of Butterball's different products since many people only associate the brand with its whole turkeys. The campaign also includes 15-second & 30-second TV spots as well as social, print, radio, digital and out-of-home elements.