Upland Brewing Company: advert-top-1 by Young & Laramore

Indianapolis agency Young & Laramore recently helped Upland Brewing Company create a campaign and refreshed packaging for its line of Sour Ales. According to Young & Laramore, Upland partnered with the agency to "create a new brand concept “Blended works of art,” which is inspired by details of the sours brewing process, and the importance of careful blending of different batches to create a complex, yet balanced flavor profile." The result is a rebranding effort that includes a new logo plus packaging and advertising that features illustrations by Minneapolis artist Michael Cina. The print and out-of-home ads will primarily run in on-premise bars, liquor stores and trade publications/websites in Indiana and Boston.