Huawei: advert-body-1 by WPP Team Huawei

Huawei Smartphones #DefyExpectations just like the people who choose Huawei

#DefyExpectations is more than an ad slogan. It’s a mindset. It says that if we’re going to achieve greatness, we’ll undoubtedly need to silence some doubters. It’s with this simple rallying cry that Huawei and WPP Team Huawei aim to support the global launch of Huawei’s latest smartphones – the Nova and Nova Plus.

Cinematically told with an attitude of defiance, Huawei’s latest film, ‘The Gift’, beautifully illustrates the story of a young boy’s determination to #DefyExpectations. Listening to no one, believing only in himself, the hero deftly uses the new Huawei Nova to help him achieve unexpected heights.

Shot in Madrid, Spain, the film was directed by burgeoning talents Salomon Ligthelm and Kevan Funk of Gang Films. Salomon was the recent recipient two golds at Cannes Young Director’s Awards, while Kevan’s first feature film premiered at Toronto International Film Festival (TIFF) in September.

Having risen from relative obscurity in the last 5 years to become the third largest player in the global smartphone market, Huawei is no stranger to defying expectations. The company hopes that the message will penetrate to consumers, who often default to the status quo, big 2 smartphone brands.