Hungryhouse: Love Takeaway by Wordley Productions

Hungryhouse, the online food ordering platform, has unveiled its ‘reality-TV style’ advertising campaign. Featuring its new ‘Love Takeaway’ tagline, the adverts showcase the genuine, unscripted moments that people share when enjoying takeaway and taps into the nation’s love of reality TV. This is the first step in a new direction for the brand - that focuses more on the customer, than the product.

No actors were used for the campaign, with eight groups of real people who were street-cast and then filmed over several hours discussing all things takeaway. This technique captured authentic interactions and relationships, showing the candour and humour that occurs when people get together to share a takeaway, including the ‘fork versus chopstick’ debate and some precise onion ring throwing.