Brown-Forman: Finlandia Flavours by Wieden+Kennedy London

Client: Brown-Forman
Date: Aug 2017
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The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

Vodka brand Finlandia is harking back to its Finnish routes in its latest global campaign, exploring the Nordic ‘land of the Midnight Sun’ through magical realism in print, social, digital and TV.

The work, dreamed up by Wieden+Kennedy London, examines the fact that in Finland, the sun doesn’t set for 72 days during summer. Graded in rich tones of green and enhanced by the enchanting sounds of the forest, the TV ads reimagine Finnish plants opening in the sun to reveal the tropical fruits of the vodka’s new Flavours range, such as coconut and orange.

The films were directed by Pete Candeland and produced by Electric Theatre Collective, while the print work was produced by Wyatt-Clarke+Jones.

Credits

Creative Director, Anders Stake

Creatives, Tom Bender + Tom Corcoran

Executive Creative Directors, Tony Davidson + Iain Tait + Kim Papworth

Group Account Director, Victoria Dunsdon

Account Director, Will Hunt

Account Manager, Sophie Lake

Chief Strategy Officer, Paul Colman

Planners, Anna-Claire Clendon + Harriet Lowson

Studio, David Brodie, Indy Basra + Jody Burson

Design, Alex Thursby-Pelham + Ryan Teixeira

Creative Producer, Amy Leach

TV Producer, Matthew Ellingham

Production Company, Electric Theatre Collective + Friends Electric

Director, Pete Candeland

Executive Producer, Alex Webster

Line Producer, Josh Robinson

Editorial Company, Electric Theatre Collective

VFX Company, Electric Theatre Collective

Music+Sound Company, Wake The Town

Sound Designer, Aaron Reynolds

Producer, Rebecca Boswell

Mix Company, Wave Studios

Mixer, Aaron Reynolds

Production Company, Wyatt-Clarke & Jones

Photographer, Jenny Van Sommers

Retouchers, Stanley’s Post