Arla Skyr: advert-top-1 by Wieden+Kennedy London

Arla Foods, the farmer-owned dairy company is today launching a new TV advert for one of its best-selling products, Arla skyr. The Icelandic-style yogurt brand is returning to screens for a second time following a successful stint on TV with its first advert “The Messenger”.

The new advert called “The Judge”, which was created by Arla and Wieden+Kennedy London, captures the spirit of Iceland and focuses on highlighting the strength of the Nordic nation. Featuring everyday folk doing adventurous things across Iceland - all those featured in the ad are fuelled by one secret power: skyr.

The Judge's story builds on “The Messenger’s” in that it brings in the small-town nature of Iceland where people like to be kept busy and often work more than one job. The advert begins with The Judge in her day-to-day role by settling a case in an Icelandic courthouse and then expands to her judging extra-curricular activities around the country such as determining the winner of a tug of war contest and measuring the fastest person to courageously climb a cliff-face. Finally, it’s revealed how ‘The Judge’s’ day has been fuelled - fortitude on a spoon in the form of skyr.