Milka: advert-top-1 by Wieden+Kennedy Amsterdam
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Milka reminds us that Easter Tastes Better Together in the brand’s first pan-European Easter campaign.
The campaign launches with ‘All For One’, a new fable set in the alpine hills around Lilaberg - the idyllic fictional town at the heart of the brand’s global ‘Tenderness is inside’ brand platform.
‘All For One’ follows three kids as they go head-to-head to see who will go home with a basket full of chocolate goodness. Relentlessly seeking, sliding and nabbing every multicolored egg in their sight. But their selfishness results in the loss of one highly prized Milka Easter Bunny. It’s in this moment when they realize what Easter is truly about.
Created by Wieden+Kennedy Amsterdam, the 90-second film is at the heart of Milka’s ‘Easter Tastes Better Together’ campaign, which also includes digital and social content and OOH executions. The campaign rolls out from today and in the lead up to Easter will air in over 10 markets across Central and Eastern Europe including Germany, France, Austria and Poland.
Credits
Executive creative director: Mark Bernath, Eric Quennoy
Creative director: Daniel Schaefer, Szymon Rose
Art director: Riccardo Rachello
Copywriter: Mohamed Diaa
Head of broadcast production: Joe Togneri
Head of planning: Martin Weigel
Planner: Nusara Chinnaphasaen
Communications planner: Wes Young
Group account director: Clare Pickens
Account director: Will Oakes
Account manager: Yulia Prokhorova
Account executive: Kristina Jorgensen
Art producer: Maud Klarenbeek
Head of studio: Lizzie Murray
Studio artist: Steele Bonus
Project manager: Katie Finn
Business affairs: Kacey Kelley
