Academy of Motion Picture Arts & Sciences: advert-top-1 by Wieden+Kennedy

A new campaign for the Academy Museum of Motion Pictures looks back to some of Hollywood’s favorite films of the past. Wieden+Kennedy collaborated with the Academy of Motion Picture Arts & Sciences to produce the first commercial campaign for museum, set to open in Los Angeles in 2019.

The campaign includes a 30-second film that aired during the 90th Academy Awards broadcast, as well as a series of print ads inspired by products and services featured in famous films – such as an Amity Island charter boat rental from Jaws, Sal’s Famous Pizzeria as seen in Do The Right Thing, and Soul Glo hair care products from Coming to America. The ads will appear in the Academy Awards program handed out to all attendees, as well as on social media channels after the Oscars broadcast.

The commercial film draws inspiration from the museum's mission to explore iconic and groundbreaking moments in cinematic history by inviting viewers to stay at the “newly renovated Overlook Hotel” made famous by Stanley Kubrick’s The Shining. That commercial was created entirely through the use of original film footage from the Kubrick Estate and supplemented with performances of the hotel staff fixing axe-splintered doors and cleaning up bloody hallways.