Nike: advert-top-1 by Wieden + Kennedy Portland
- Location:
Nike has rolled out a humorous ad that parodies motivational speeches given by coaches before big games. Created by Wieden + Kennedy Portland, the video features actor Bobby Canavale giving an inspirational speech to a room full of babies in cribs. As the film progresses, the viewer sees that the babies are actually infant versions of athletes including Serena Williams, LeBron James and others. According to the agency, Cannavale's speech is built around the idea that "everyone will face obstacles in their lives, but ultimately they will determine their own destinies."
Credits
Global Creative Directors: Alberto Ponte, Ryan O’Rourke
Interactive Director: Dan Viens
Executive Producer: Matt Hunnicutt
Copywriter: Josh Bogdan
Art Director: Pedro Izique
Agency Producer: Erin Goodsell
Digital Producer: Patrick Marzullo, Keith Rice
Strategic Planning: Andy Lindblade, Nathan Goldberg, Reid Schilperoort
Media/Comms Planning: Danny Sheniak, John Furnari, Brian Goldstein, Jocelyn Reist
Account Team: Chris Willingham, Alyssa Ramsey, Corey Woodson, Anna Boteva, Carly Williamson
Production Company: Superprime
Director: Damien Chazelle
Executive Producer: Rebecca Skinner
Head of Production: Roger Zorovich
Line Producer: William Green
Director of Photography: Rodrigo Prieto
Production Designer: Melanie Jones
Casting: Dan Bell Casting
Editorial Company: Exile
Editor: Eric Zumbrunnen
Assistant Editor: Dusten Silverman
Post Producer: Brittany Carson
Executive Post Producer: Carol Lynn Weaver
Head of Production: Jennifer Locke
VFX Company: The Mill
2D Lead Artist: Adam Lambert
2D Artists: Joy Tiernan, Jason Bergman
Matte Painting: Rasha Shalaby
VFX Producer: Alex Bader
VFX Coordinator: Samantha Hernandez
Executive VFX Producer: Enca Kaul
Shoot Supervisor: Phil Crowe, Tim Rudgard
Company: The Mill
Colorist: Adam Scott
Executive Producer: Thatcher Peterson
Color Producer Diane Valera
Music Company: Beacon Street Studios
Composer: John Nau
Executive Producer: Adrea Lavezzoli
Music Company: Walker
Composer: Frédéric Chopin
Track Name: Bereceuse, Op. 57
Arranger: McKenzie Stubbert
Executive Producer: Sara Matarazzo
Senior Producer: Abbey Hickman
Music Coordinators: Jacob Piontek, Marissa Hernandez
Artist: Santigold
Track Name: "Kicking Down Doors"
Music Supervision: Walker
Sound Design Company: Barking Owl
Sound Designer: Michael Anastasi
Creative Director: Kelly Fuller Bayett
Producer: Ashley Benton
Music/Sound/Mix Company: Lime Studios
Audio Mixer: Rohan Young
Audio Assistant: Ben Tomastik
Executive Producer: Susie Boyajan
