Chobani: advert-body-1 by Wieden + Kennedy
- Location:
After winning Chobani's creative account last fall, Wieden + Kennedy has rolled out its first big brand campaign for the yogurt brand. Called 'Believe in Food,' the crux of the campaign is a television spot called 'Fruit Symphony' that features a band of musicians playing the song 'What The World Needs Now' using instruments made of fruit. The spot, which was directed by Michel Gondry, also features six Chobani employees. According to the brand, its latest campaign "builds on Chobani’s founding mission to provide better food to more people, rooted in the belief that access to delicious, nutritious, natural and affordable food is a right, not a privilege."
Credits
Creative Directors: Chris Groom / Antony Goldstein
Copywriter: Antony Goldstein
Art Director: Chris Groom
Integrated Production Director: Matt Hunnicutt
Producer: Erin Goodsell
Production Assistant: Candice Harbour
Account Director: Trish Adams
Account Supervisor: Kimmy Cunningham
Account Executive: Lindsey Warner
Business Affairs Manager: Teresa Lutz
Project Manager: Carolyn Domme
Production Company: Partizan
Director: Michel Gondry
Executive Producer: Lisa Tauscher
Line Producer: Raffi Adlan
Director of Photography: Shawn Kim
Editorial Company: Final Cut LA
Editor: Jeff Buchanan
Post Producer: Sarita D'Avignon
Post Executive Producer: Suzy Ramirez
Color / Finish Company: The Mill
Flame Lead: James Allen
Nuke: Jason Bergman
Associate Producer: Chris Lewis
Senior Producer: Chris Harlowe
Colorist: Adam Scott
Telecine Producer: Diane Valera
Titles/Graphics: Wieden+Kennedy
Music+Sound Company: N/A
Composer: Jon Brion
Engineer: Eric Cadieux / Greg Koller
Song: “What the World Needs Now”
Producer: Raffi Adlan
Mix Company: Eleven
Mixer: Jeff Payne
