McDonald's: advert-top-1 by We Are Unlimited

Chicago agency We Are Unlimited teamed up with creative editor Bob Ackerman at The Colonie for the new McDonald’s spot, ‘I Got This,’ introducing its new ‘One For You. One For Free’ Daily Deal Menu.

Directed by Brig White out of Tool of NA/LA, the broadcast and digital campaign’s off-kilter humor is heightened by improvised exchanges between the actors playing the two featured characters.

The commercial opens with the two friends at the McDonald’s counter making quizzical noises as they peruse the menu board. Ackerman used this unscripted moment to open the spot in a unique way that grabs the viewers’ attention.

This job was The Colonie’s first opportunity to work with We Are Unlimited, the new ad agency created by the holding company, Omnicom Group, to work exclusively on the McDonald’s account.