HSBC: With Pride by We Are Social
- Location:
HSBC's documentary-style film looks at where Pride came from and what society was like for the LGBT+ community during that time. It examines the progress that has been made, the changes society has gone through and questions what still needs to be done for LGBT+ rights.
The film features two men with very different Pride experiences. Andrew Lumsden, 75, is prominent activist who attended the first Pride march in 1972. 23 year old Jamie Raines is a well-known vlogger who transitioned from female to male aged 17, and attended Pride for the first time last year.
Credits
Jag Sharma, Social Media Marketing Manager, HSBC
Rachael Ives, Head of Brand Development, HSBC
Alistair Campbell, Executive Creative Director, We Are Social
Pete Waite, Senior Producer, We Are Social
Pavlos Themistocleous, Creative Director, We Are Social
Cairen Harry, Account Director, We Are Social
Laura Macri, Account Manager, We Are Social
Ruaridh O’Donnell, Writer, We Are Social
Kristina Matovic, Senior Designer, We Are Social
Georgie Yiannoullou, Designer, We Are Social
Claire Finn, Executive Producer, Firecracker
Kate Turner, Producer, Firecracker
Jeanne Scahaise, Production Assistant, Firecracker
Directors: Trunk
Paid media: Mindshare
