Desperados: SkyFest by We are Pi

Agency: We are Pi
Client: Desperados
Date: Nov 2017
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Heineken owned tequila-flavoured beer Desperados is taking to the skies with 'SkyFest', its latest global campaign and ambitious experiment in music, created by Amsterdam-based We Are Pi.

Dubbed an 'electronic light orchestra', Desperados SkyFest is a fully fledged mountain-top music festival taking 'wild experiments in music' to the next level using seven hot air balloons as DJ booths, dance floors and synchronised light shows.

The resulting content was created with director Ryan Staake from Pomp and Clout productions.

‘SkyFest’ came to life for more than 1,500 participants from all over the world. Each balloon was an instrument, each musician a pilot and together they performed a choreographed light show to the SkyFest Theme composed by Eats Everything. The event also featured well-known DJs, Jackmaster, Honey Dijon and local fan favourite, Paco Osuna.

Credits

CLIENT: HEINEKEN

BRAND: Desperados

Anna Bizon - International Brands Global Director

Jules Macken - Global Marketing Manager

DiogoPinheiro - Global Communications Manager

AGENCY: WE ARE Pi

Executive Creative Director - Rick Chant

Executive Creative Director - Barney Hobson

Creative – Jake Kedge

Creative – Jack Samels

Head of Content – Ravi Hitchcock

Executive Producer –Stephanie Whitehead

Associate Producer –Anthony Le Breton

Managing Director – Alex Bennett Grant

Managing Partner – Patrick Garvey

Group Account Director - Katharina Schablitzki

Account Director – Alanna Southgate

Head of Strategy - Jessica Perri

Strategist - Andrea Van Den Bos

Digital Strategist – Jakenna Gilbert

Business Affairs – Barrie Williams

PRODUCTION

Production Company –Pomp & Clout

Service Production Company – Wicked

Director – Ryan Staake

Executive Producer – Kevin Staake

Producer – Sem Rossi

Event Partner - elrow

Headline live event DJs: Jackmaster, Paco Osuna, Honey Dijon

EDIT

Editor –Doug Hancock

Editor – Will Judge

Assistant Editor – Rosie Hugill

POST HOUSE

Post House – Smoke & Mirrors

Executive Producer – David Michaels

Producer – LonnekeBertens

SOUND AND MUSIC

Sound Design – Alex Nicholls-Lee @Wave Amsterdam

Title – “Theme FromSkyFest”

Performers – Eats Everything & Lord Leopard

Record Label – Lord Leopard

Composer(s) – Daniel Pearce & Luke Turner

Publisher – Black Butter Music Publishing Ltd (administered by BMG-Talpa Netherlands)

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Missguided: Make Your Mark

Added 12 December 2017
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