Warburton's: advert-body-1 by WCRS
- Location:
Warburtons - the UK’s largest bakery brand1 - is bringing romance and nostalgia to the bakery aisle with its newest ad campaign, Pride & Breadjudice, which features Peter Kay in the starring role.
Premiering this Saturday evening on ITV in a special one-off slot, the 180-second advert features all the key ingredients of a good period drama and forms part of the brand’s newest integrated campaign which seeds consumers with a taste of Warburtons’ family heritage.
Continuing the theme of Warburtons’ previous ad campaigns, the creative begins with Peter Kay pitching his concept for a steamy television period drama to Jonathan Warburton in his office. Caught up in a mix of enthusiasm and emotion, Peter describes an epic tale of passion, flour, and a woman stood on a hill, unveiling the love story between Thomas and Ellen Warburton and providing a tongue-in-cheek glimpse into how the bakery business first began 141 years ago.
Credits
Credits:
Executive Creative Director – Billy Faithfull
Creative Directors – Andy Lee and Jonny Porthouse
Creative Team – Gina Ramsden and Freya Harrison
Account Handling – Emma Marsland, Louise Hayward, Charlotte Roberts, Lauren Nuttall, Louis Lunts, Millie Greenwood
Strategy – Matt Willifer, Olivia Stubbings, Dea-Marie Watson, Angharad Thomas
Agency TV Producer – Helen Powlette
Integrated Project Manager – Ross Frame
Designers – Craig Townsend, Lee Burns, Patrick Gibson, Mark Allred, Tomek Drozdowski, Abbi Chard
Illustrator – Tobias Hall
Illustrator’s Agent - Debut Art
Photographer – Vincent Dixon
Photographer’s Agent - Peter Bailey
Retouching – Feel Good Creative Retouching
Artworking – Trailer Park
Production company – Another
Director – Declan Lowney
Producer – Simon Monhemius
DOP – Ray Coats
Editing – Stitch Editing
Editor – Leo King
Post Production – FreeFolk/Jason Watts
Grade/Colourist: Paul Harrison
Post SFX: Steve Murgatroyd
Sound Studio: Grand Central
Sound Engineer: Ben Leeves/Tom Pugh
Media Agency – Mindshare
PR Agency – freuds
