Agency: WCRS
Date: Dec 2015
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Sky has joined forces with Twentieth Century Fox and DreamWorks Animation to create a brand new campaign featuring characters from DreamWorks Animation’s latest feature “Kung Fu Panda 3” to promote Sky Broadband.

Launched on Christmas Day, the ad features the characters from the latest “Kung Fu Panda 3” film, which will be premiering in the UK on 11 March. The bespoke 50 second animated advert shows us what life is like inside the peaceful paradise that is the Panda Village – and how unreliable internet can disrupt everyone’s 'feng shui’.

In the TV ad, Po’s biological father Li Shan is seen lulling the last of the baby pandas to sleep so he can snack on his favourite dumplings. Not wanting to miss the picturesque moment, Po and his adoptive father, Mr. Ping, decide to film it on their tablet as Li Shan adds some flavour to his dumplings with pepper. Unwittingly, he sprinkles some on one of the baby pandas which causes it to let out an almighty sneeze, startling Li Shan in the process and setting off a chain reaction of sneezing baby pandas.

Po, delighted at what he has just captured, decides to upload the hilarious video but is hindered by a slow internet connection. Mr. Ping, points out that they wouldn’t have had this issue if they had Sky Broadband, which is now available in the Sky Broadband Big Sale.

Credits

Client Creative Director: Barry Skolnick

Client Team: Lyssa McGowan, Andy Heatley, Joel Keoghan, Virginia Cook, Harry Kerr

Agency Producers: Helen Powlette

Agency Account Team: Torie Wilkinson, Carolina Gutierrez Vargas, Katie Gould, Sean Curran

Planning: James Stevens, Angharad Thomas

Media Handled by Mediacom