Pacific Foods: Packaging design by Voicebox Creative

Packaging design firm Voicebox has partnered with Pacific Foods to refresh the brand’s packaging. Voicebox’s design brings vitality, freshness and consistency across Pacific Foods’ extensive collection of stocks, broths, soups and varieties of plant-based beverages, making it easy for consumers to quickly identify a Pacific product in any aisle.

Pacific’s new look transforms the carton into a natural backdrop in the form of a wooden cutting board or white rustic farmhouse plank.

Voicebox made the product’s ingredients the focal point rather than the beverage itself. Soft pastel color blocks are placed in the middle, upper portion of the containers to further simplify the product selection process by including all key information such as product type and dietary considerations including organic, non-gmo, vegetarian and vegan in one location. An important component of the redesign is the development of a packaging brand book. Through its partnership, Voicebox is creating brand standards that enable Pacific to easily apply the design system of font styles, communication hierarchy, package architecture, and brand blocking to all new products and line extensions.

As part of the rebrand, Voicebox also updated Pacific’s logotype and added “Foods” to the emblem to reinforce its position as a food company. Additionally, the side panel of the packaging communicates Pacific’s mission, including communities and the environment. The new look will be revealed in March at Natural Products Expo West, and is scheduled to hit shelves in summer.