Vodafone: Even When We Can’t Be Close, We Can Be Together

Vodafone Italy have launched a campaign filmed entirely from home to promote the importance of connectivity and to raise money for The Red Cross during the coronavirus pandemic.

The collaborative project show the importance of connectivity through the strap-line “Even when we can’t be close, we can be together,” and has gone live on Italy’s main TV stations and across digital and social channels, encouraging donations in support of the Italian Red Cross (CRI) in the fight against coronavirus.