Gatorade: advert-body-1 by VML
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Gatorade created 'Beat The Blitz' as an engaging way, using VR, to show athletes how dehydration works in the body. The virtual reality experience let’s players quarterback and throw passes while being coached by Peyton Manning.
Gatorade and agency partner, WPP’s VML, debuted the experience to media for the first time this weekend at the NFL Combine in Indianapolis.
Coached by Super Bowl Champion, Peyton Manning, 'Beat the Blitz' is a virtual reality experience that lets players throw passes, dodge blitzers and even travel inside the body to see how hydration works in the body. Gatorade is pushing the boundaries of the technology of virtual reality gaming by implementing real-time arm tracking, creating one of the most accurate football simulations ever made. The experience is an authentic way to tell Gatorade’s story of science and sports fuel innovation.
Credits
Kenny Mitchell, Sr. Director, Consumer Engagement, Gatorade
Michael Smith, Head of Digital Strategy, Gatorade
Rob McCutcheon, Sr. Marketing Manager, Gatorade
Brandon Rhodes, Associate Marketing Manager, Gatorade
Debbi Vandeven, Global Chief Creative Officer, VML
John Godsey, Chief Creative Officer, VML
Tony Snethen, Executive Creative Director, VML
Glen Scott, Group Creative Director, VML
Scott Lichtenauer, Creative Director, VML
Jose Martinez, Creative Director, VML
Erik Stark, Associate Creative Director, VML
Kyle Gracey, Associate Creative Director, VML
Mark Renken, Associate Director, Strategy & Insights, VML
Stephanie DeCelles, Managing Director, Client Engagement, VML
Melissa Ide, Director, Client Engagement, VML
Maggie Glenski, Sr. Account Manager, Client Engagement, VML
Charles Gooch, Social Media Supervisor, VML
Madeleine Stroth, Channel Manager, VML
Susan Hatten, Senior Producer, VML
Betty Greiner, Production Business Manager, VML
Susanna Earnest, Group Account Director, OMD
Dario Raciti, US Director, Zero Code
Matthew Olmon, Director, Zero Code,
Florence Vaillant , Senior Project Manager, Zero Code
Will Adams, Director, The Mill
Katie Kolombatovich, Senior Producer, The Mill
Spencer Reynolds, Studio Manager, Microsoft
Tommy Trafton, Senior Social Media Strategist, Resolution Media
Zach Babich, Social Media Strategist, Resolution Media
Adam Woullard, Senior Vice President, Fleishman Hillard
Colette McLaughlin, Senior Account Executive, Fleishman Hillard
