Canon: advert-top-1 by VCCP London

Canon Europe in collaboration with VCCP has unveiled its latest brand campaign, which challenges elite parkour athletes Storror to cross continents, from Europe into Asia by any means possible.

Filmed in the historic city of Istanbul, the campaign is designed to inspire Canon Europe’s customers to try a new experience for the first time and capture it on a Canon. Canon Europe challenged the seven-strong group to attempt a world first. In this case the parkour athletes turned their cameras on themselves and filmed their adventure free-running across a series of landmarks including Istanbul’s Galata Bridge, the domed rooftops near Süleymaniye, culminating with a leap onto the roof of a passenger ferry carrying them across the Bosphorus Strait, to the cargo seaport of Haydarpaşa on the Asian side of the city, to successfully complete the challenge.

On location in Istanbul with Storror was Samo Vidic, a sports photographer and Canon ambassador. Samo Vidic used a selection of Canon equipment to photograph and capture Storror’s first, such as the EOS 1DX Mk II.

Canon Europe’s fully integrated campaign will run across Europe from 25 June in a variety of channels including: print, digital, social, PR, VOD, CRM and in-store/retail.