Client: Gatorade
Date: Jun 2016
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Ahead of the Olympics, Gatorade has released a campaign called 'Never Lose the Love' featuring athletes Usain Bolt, Serena Williams, Paul George and April Ross.

Credits

Executive Creative Director: Brent Anderson

Worldwide Creative Director: Renato Fernandez

Creative Director: Mark Peters

Creative Director: Gustavo Sarkis

Associate Creative Director: Doug Menezes

Director of Production: Brian O'Rourke

Executive Producer: Guia Iacomin

Senior Producer: Stephanie Dziczek

Producer: Lacy Plunk

Associate Producer: Kathleen Ackel

Managing Director: Jerico Cabaysa

Brand Director: Robyn Morris

Associate Brand Manager: Steve Smith

Associate Brand Managers: Sam Sabine

Group Planning Director: Scott MasMaster

Global Planning Director: Martin Ramos

Planning Director: Abigail Weintraub

Planner: Matt Bataclan

Jr. Planner: Joe Elliott

Director of Business Affairs: Linda Daubson

Associate Business Affairs Manager: Mirielle Smith

Senior Traffic Operations Manager: Judy Brill

Production Company: Superprime

Director: Rick Famuyiwa

Executive Producer/Head of Production: Roger Zorovich

Producer: Salli Zilles

Production Supervisor: Sally Hanson

1st AD: Rhonda Raulston

Director of Photography: Enrique Chediak

Editorial: Rock Paper Scissors

Editor: David Brodie

Assistant Editor: Patrick Tuck

RPS Producer: Dina Ciccotello

RPS Executive Producer: Helena Lee

VFX: Eight VFX

Executive Producers: Shira Boardman/Baptiste Andrieux

Head of Production: Juliet Tierney

Creative Director: Jean-Marc Demmer

VFX Supervisor/Flame Lead: Philip Ineno

CG Lead: Fred Hopp

CG Artist: Benjamin Dupin

Coordinators: Evan Kantor, Ryan Dahlman

Color: The Mill

Executive Producer, Color: Thatcher Peterson

Color Producer: Diane Valera

Colorist: Adam Scott

Sound Design & Mix: 740 Sound

Sound Designers: Chris Pinkston, A. Josh Reinhardt

Mixer: Stephen Dickson

Executive Producer: Scott Ganary

Sound Design Producer: Jeff Martin

Associate Producer of Mix: Geena Richard

Song: "Young at Heart"

Performed by: Jimmy Durante

Master Licensing: Rhino Entertainment Company

Composed by: Carolyn Leigh and Johnny Richards

Publishing: MPL Communications Inc.

Music Licensing: MEGA Inc.

Founder: Danny Socolof

VP of Licensing: Madeline Adami