State Farm: Going Away Party by Translation

Agency: Translation
Client: State Farm
Date: Nov 2017
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As with any big move, NBA All-Star Chris Paul will encounter new challenges and experiences during his move to Houston from LA.

Chris' real-life move is the backdrop of the latest campaign from State Farm and its agency, Translation. The campaign, which debuts November 9 on broadcast and social and runs through 2018, showcases the many moments State Farm can assist during a major life change.

The first spot in the series is called the 'Going Away Party.' The premise of the spot is that Chris will need help getting settled, and luckily he can rely on Cliff Paul — his "twin" brother and State Farm agent. During a goodbye party for Chris, Cliff provides Chris with a final assist — a referral to a Houston-based agent named Cole Perez (aka, Oscar Nunez of NBC's 'The Office').

Credits

Brand/Client: State Farm

Campaign Title: Sixth Sense

Spot Title: “Going Away Party” (:30/:15L)

First Air Date: November 9th, 2017

Agency: Translation, LLC

Chief Executive Officer & Founder: Steve Stoute

President: Patrick Lafferty

Chief Creative Officer: John Norman

Group Creative Director: Eric Steele

Group Creative Director: Lance Ferguson

Creative Director: Tucker Loosbrock

Creative Director: Stephen Petronis

Director of Content Production: Miriam Franklin

Director of Business Affairs: Thalia Tsouros

Executive Content Producer: Colleen Miller

Integrated/Digital Content Producer: Sara Tunstall

Associate Producer: Ruganzu Howard

Copywriter: Andrew Kim

Art Director: Dan Koo

Group Account Director: Susanna Swartley

Account Director: Julia Farber

Account Director: Zach Dioneda

Account Executive: Chloe Williams

Group Strategy Director: John McBride

Strategy Director: Geoff McHenry

Social Strategy Director: John Petty

Social Strategist: Netta Dobbins

Senior Project Manager: Meredith Volpe

Production Company: World War Seven

Director: David Shafei

Director of Photography: Bryan Newman

Executive Producer: Josh Ferrazzano

Line Producer: Bo Clancey

Editorial Company: Arcade Edit NYC

Editor (TV): Dave Anderson + Brad Waskewich

Editor (OLVs): Sam Barden

Assistant Editor: Joseph Petruccio

Post Executive Producer: Sila Soyer

Senior Post Producer: Fanny Cruz

VFX Company: Framestore NYC

Executive Producer: Nick Fraser

VFX Senior Producer: Lily Tilton

Shoot Supervisor: Maura Hurley

VFX Supervisor: Martin Lazaro

Design/Matte Painting Team: 3D TEAM:

CG Lead: Charlotte Bae, Steven Johnson

2D TEAM:

Compositing Supervisor: Martin Lazaro

Composite Team:

Greg Cutler, Liz Yang, Elaina Brillantes, Xuechu Chang, Philip Rambowski

Color Grade Company: Company 3 Colorist: Tim Masick

Producer: Colleen Valentino

Audio Post: Heard City

Mixer: Phil Loeb

Executive Producer: Sasha Awn

Music: Felt Music

Composer: Lorenzo Piggici

Producer: Steve Spiro

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