Kinder Bueno: Adulting by TMW Unlimited

Agency: TMW Unlimited
Client: Kinder Bueno
Date: Sep 2017
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Ferrero-owned confectionery brand Kinder Bueno is tapping into a grown-up audience with a new campaign created by TMW Unlimited, based on the social language of ‘adulting’.

For many fledgling adults, acting like a real grown-up can be a struggle. Across the internet, young men and women are congratulating and commiserating one another as they wrestle with the day-to-day demands of becoming a grown-up – be it setting up direct debits, doing proper food shopping or switching energy supplier.

The campaign aims to celebrate these mini-wins, and introduce Kinder Bueno as the personal reward for adulting success.

The ad, which features a 20-second master for VOD, three 10-second cut downs and an extended edit, shows two friends celebrating some of their mundane adulting achievements, like bleeding radiators and having an impressive bag-for-life collection. The pair then reward themselves for their hard work with a deliciously smooth Kinder Bueno.

It is set to an upbeat soundtrack, including backing vocalists triumphantly singing ‘adulting’ in between the young comedian’s monologues. TMW Unlimited teamed up with comedy songwriter Brett Domino, known for his appearances on Channel 4’s 8 out of 10 Cats Does Countdown, to write and direct the ad.

Credits

Kinder Bueno Brand Team

Creative Director Jeff Bowerman

Art Director Fluff Higgins

Copywriter Brittony Collins

Strategic Planner Simon Butcher

Business Director Kate Stockdill

Account Director Ruby Fard

Campaign Manager Lauren Coffey

Agency Producer Natalie Price

Designer: Steph Martin

Production Co: Hoot Comedy

Director: Rob J Madin

Writers: Brett Domino & James Menzies

Executive Producer: Tom Bazeley

Producer: Mathias Gilay

Editor: Wojciech Duczmal

Sound Design: Guilt Free Post

Colourists: Smoke & Mirrors

Videographer: Zack Langsdon

DoP: Aaron Rogers

Media Agency: Rocket

TMW Unlimited, Social Media Manager: Olivia Wedderburn