Black Hawk : advert-body-1 by The Works

Independent Sydney agency The Works has created the first campaign for Masterpet’s premium dog food range Black Hawk, which urges dog owners to join the real food movement for dogs.

The new brand platform highlights how the Australian made brand is only prepared using real ingredients including real meat and real vegetables and does not include fillers or other nasties.

The campaign includes a 60 second cinema ad and a 30 and 15 TVCs, OOH, digital and social.

The spots show the unique relationship owners have with their dogs and asks ‘You know what’s in their hearts but do you know what’s in their food?’.