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In a category where everybody goes rational, LBC went emotional. The result: more than 110,000 views in less than a week.

When you are young there´s always someone to take care of you but when grow up you have to do it yourself and having an insurance of any kind is a great way to do it. This was the feeling LBC wanted to transmit to their potential customers and it is working well for the leading Bolivian insurance company.

Credits

Advertiser: La Boliviana Ciacruz Seguros

CMO: Carmen Sánchez

Advertising Agency: The RLVNT Group

Creative Chairman & Founder: Henry Medina

Executive Copywriter: Aldo Gutiérrez

Art Director: Huascar Espinar

Graphic Designer: Gerson Chávez

Production Company: Makina Films

Executive Producer: Pedro Pablo Escobar

Director: Who

Executive Production Team: Carla Montaño – Liz Moscoso

Photography Director: Sebastián Fernandez

Production Coordinator: Paola Peñarrieta

Production Chief: Verito Galvis

Direction Assistant: Miguel Angel Ortega

Art Director: Valeria Garcia

Casting: Germán Jáuregui

Production Runner: Gabriel Villagomez

Makeup: Gustavo Díaz

Camera Assistant: Efrain Apaz

Second Camera Assistant: Rolando Rodríguez

Consume Designer: Viviana Aparicio

Electrical team: Javier Soliz – Franco Nogales – Silverio Alvis – Leonardo Rodríguez

Edition: Javier Cabrera

Animation: Marco Calabi – Jordan Gantier

Color: Javier Cabrera

Sound Design: Scapa Studio

Rental (camera): Cineartelapaz Bolivia

Rental (lights): Cineartelapaz Bolivia

Catering: Matias Soruco

Transport 1: Ladislao Alanes

Transporte 2: Ervin Cruz

Photo: Erick Fresco