The New York Times: Shining a Light on Women's Rights
Coinciding with International Women’s Day, The New York Times introduced the latest ad in its 'Truth Has a Voice' brand campaign that highlights its commitment to telling the stories of women that often go untold.
The creative centers on three messages: “the truth has a voice, the truth will not be overlooked, the truth connects us.” The theme is journalism that gives a voice to women’s issues across the globe and holds those who try to silence women accountable.
This phase of the campaign, which includes broadcast, print and digital ads that will run in paid media and on The Times’s platforms, is part of The Times’s 'The Truth is Hard' campaign to showcase its original, on-the-ground, deeply reported independent journalism.
Times journalists, and their work, prominently featured in the series include Mona El-Naggar’s documentary chronicling Saudi Arabia’s first female candidates, Rukmini Callimachi’s investigationrevealing systematic sexual abuse of Yazidi women by ISIS, Ellen Barry’s report on the murder of a women in India led to the arrest of her killer, and Dionne Searcey’s interviews with teenage survivors of forced Boko Haram suicide missions, among many others.