The Drum Awards Festival - Official Deadline

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Client: Ikea
Date: Nov 2016
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Inspiring Australians to rediscover the fun and happiness in everyday life at home, IKEA Australia has released its first retail spot under the new brand platform, ‘The Best Day is the Everyday’ to help drive customers into stores this summer.

Directed by Rabbit’s Lachlan Dickie, the campaign will broadcast across TV and online and will be supported by IKEA owned channels.

Credits

Agency: The Monkeys

Executive Creative Director: Scott Nowell

Senior Creatives: Barb Humphries, Tim Pashen & James Harvey

Creative Team: Katyana O'Neill & Renee Bryant

Group Content Director: Humphrey Taylor

Senior Content Director: Kelly Howard

Senior Content Manager: Lauren Shelley

Planning Director: Michael Hogg

Planner: Charlotte Marshall

Head of TV: Thea Carone

Senior Producer: Penny Brown

Client: IKEA Australia

National Marketing Manager: Kristin Bengtsson

National External Communications & Media Manager: Peter Moore

Media Agency: Match

Production House: Rabbit

Director: Lachlan Dickie

DOP: Geoffrey Simpson

Executive Producers: Lucas Jenner & Alex Hay

Producer: Lucas Jenner

Puppeteers: Paul Trefry @ Creature NFX

Edit House: Arc Edit

Executive Producer: Joseph Perkins

Editor: Drew Thompson

VFX: Blackbird

VFX Supervisor: Nicholas Ponzoni

Executive Producer: Sam Hall

Grade: Scott Mclean

Sound House: Song Zu

Sound Designer: Myles Lowe

Executive Producer: Katrina Aquilla