Father Joe's Villages: Shine by The Idea Brand

Date: May 2017
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The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

Integrated marketing agency The Idea Brand recently created a moving short film for Father Joe's Villages, a San Diego non-profit that provides housing, rental assistance, healthcare, food and more to the homeless. The animated film, which was developed in partnership with Dallas-based animation studio Reel FX, tells the story of a piece of coal named "Nicoal" who is often ignored and scoffed at by passersby on the streets. When Father Joe's Villages takes her in and welcomes her, she transforms into a shining diamond that is able to help others who are in need. A 30-second version of the film is currently airing on local San Diego TV channels.

Credits

Jon Bailey, Chief Relationships Officer

Ryan Berman, Chief Creative Officer

Daniel Andreani, Executive Creative Director

Schuyler Vanden Bergh, Creative Director

Austin Bousely, Senior Art Director

Tracy Jennings, Account Supervisor

Amy Winhoven, SVP/Strategic Planning

Brett Denuo, Strategy Director

Laura Chamberlain, Producer

REEL FX:

Head of Production - Jim Riche

Producer – Kacie Bangle

Director – Barrett Lewis

Animation – Don Dixon, Dorian Soto, Eric Drobile, Gerald Green, Mandy Lansford, Elahe Abrishami

Environment Design – Fred Gardner

Compositing – Chad Moseley & James Tobias

VFX – Laychin Lee

Audio – Frank Pittenger

Music Composition – Barrett Lewis

Layout – Rod Douglas

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