TLC India: TLC India Launches ‘Queens of Comedy’ by The Glitch
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
TLC India is launching India’s first-ever female stand up comedy show. Conceptualized by The Glitch, the ad features actress Richa Chaddha, stand-up comedians Kaneez Surka, Rohan Joshi and Varun Thakur.
Breaking the most common stereotype that, women can’t be inherently funny, the video sends out a tongue-in-cheek message about backward mindsets and leads to the launch of India’s first-ever female comedy challenge.
With the central message at the core and many laughs in store, India’s first female comedy challenge is all set to create waves. A teaser film has been broadcast to promote the film on Facebook.
Creative agency: The Glitch
Client: TLC India
Creative Director: Sunetro Lahiri
Business Director: Prachi Maroo
Planning Director: RamyaNagesh