Samsonite: advert-top-1 by The Full Service
- Location:
Creative agency The Full Service, along with photographer and director Rankin, are set to inject some fun into the luggage industry with their new campaign for Samsonite Travel.
A 360° global campaign titled “The Serious Traveller”, the tongue-in-cheek visuals crank up the irony with a series of influencers (from dancers, fashion-bloggers, and DJs to actresses, barbers and entrepreneurs) larking about with their Samsonite product. It establishes the brand as a loyal and trusty ally on the long slog of travel that we all know and love so well.
Credits
Creative director: Vicky Lawton
Creative: Julia Salotti, Ursula Underhill
Photographer and director: Rankin
Managing director: Maruska Mason
Producer: Emma Turpin
Hair: Nick Irwin
Make up: Marco Antonio
Styling: Anna Hughes-Chamberlin
