The College Board and Khan Academy: Better Takes Practice by The Butler Bros
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
For high school students taking the SAT and ACT, the stakes can be high, but there tends to be a disconnect that these tests can be practiced for. The College Board and Khan Academy turned to real high school students to explore how practice played a role in their daily lives and harnessed these insights for the Better Takes Practice campaign.
The College Board and Khan Academy are helping clear a path to college by providing free, world-class and personalized SAT preparation for all students with Official SAT Practice. In collaboration with The Butler Bros, The College Board and Khan Academy are promoting these game-changing tools by featuring real students who used Official SAT Practice with the Better Takes Practice campaign. High school students were incorporated throughout the campaign development process, starting with a collaborative blitz where their insights helped shape a mini-documentary series that represents how practice is a journey that is intrinsically personal to each student.
Agency: The Butler Bros
Client: The College Board and The Khan Academy