The British Council: advert-body-1
- Location:
Client:
The British Council
Date: Oct 2017
British Council India as part of its cultural initiative UK/India 2017 has introduced an interactive digital dance platform 'Mix the Body' which enables smartphone users to create their own dance and then share it on social media
The users have to just draw a shape on the screen which the platform will recognise and create movements accordingly. The users can then choose music ranging from electronic music to Bollywood theme to accompany the dance .
Credits
The movements are choreographed by McGregor and performed by dancers from Bangalore-based dance company Attakkalari and Company Wayne McGregor.
Creative studio - Flying Object
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