Microsoft's Windows Device Group: advert-body-2 by The Ayzenberg Group
- Location:
Ayzenberg has partnered with Microsoft to launch Windows Mixed Reality’s new line of headsets and immersive experiences.
In an effort to differentiate the Windows platform from the increasingly complex and saturated virtual reality market, Ayzenberg built a campaign that defines a new, more accessible product segment; Mixed Reality. Also, Ayzenberg recognized Windows Mixed Reality to be a purchase that consumers need to test drive, and thus supported a Out of Home effort that encourages fans to visit their local retailer for a first-hand tour
The spot follows players entirely immersed in Microsoft’s new Windows Mixed Reality. A key line splits the screen exposing the fantastic scenes of the virtual world on one side, while showcasing how our hero navigates physical space on the other. The video toggles through various experiences including painting the night sky, exploring Peru’s Machu Picchu and battling bad guys in the shoot ‘em up game, Super Hot. The spot closes by urging fans to try the experience at their local Best Buy.
Credits
Client: Microsoft
Sam Reich – Director, Integrated Marketing Communications
David Fortin – Senior Director, Global Advertising
Agency: Ayzenberg Group
Video
Gary & Matt, Executive Creative Directors
Petros Papahadjopoulos, Director
Daniel Krechmer, Writer/Creative Director
Rebecca Breithaupt, Producer
Chris May, Editor
Eva Valett, Head of Post Production
Tom Slovick, Animation Executive Producer
Aaron Frebowitz, Design Director
Visual ID
Keith Ewing, Creative Director
Photographer, Bonnie Holland
Fiko Metjahic, Producer
Social & Digital Media
Hilary Read, VP Integrated Creative
Bryant Acosta, Creative Director
Matt Minidis, Senior Art Director
Paul McNamara, Senior Copywriter
Abby Fass, Senior Producer
Strategy
Jen Goldberg, Director
Account
Melinda Horiuchi, Senior Account Director
Johan Kharabi, Account Director
Garianne Ponce, Account Supervisor
