Microsoft XBOX: advert-body-3 by The Ayzenberg Group
- Location:
Gaming is better when we play together, which is why the new holiday campaign for Xbox Live Gold showcases the dynamic of true friendship while playing favorite titles, with favorite people. One hero video cuts between three friends playing the popular shooter game, 'Overwatch' in their respective homes.
Ayzenberg was tasked to challenge traditional perceptions of a console’s online gaming service, so the new Xbox Live campaign speaks to enhanced multi-player functionality, group discovery features, and voice and messaging chat. The campaign features four 30- to 60-second online videos, visual ID and social content.
Credits
Client: Microsoft Xbox
Craig McNary, Director, Xbox Integrated Marketing
Josh Munsee, Senior Manager, Xbox Integrated Marketing
Devin Moore, Marketing Manager, Xbox Integrated Marketing
Eric Hermelee, Senior Director, Product Marketing
Andrew Jenkins, Director, Product Marketing
Amy Hinchey, Product Marketing Project Manager
Agency: Ayzenberg Group
Gary & Matt – Executive Creative Directors
Noah Eichen, Creative Director
Allen Bey, Creative Director
Fern Espinoza, Creative Director
Matt Rice, VP, Creative Operations
Rebecca Rose, SVP, Social Media
Cory Teale, Director, Social Media Operations
Caroline Collins, Director, Social Media
Andrew Culp, Director, Integrated Strategy
Jude Ambrosio, Associate Director, Social Strategy
Erik Schmitt, Associate Director, Social Strategy
Sahar Gholami, Senior Designer
Terry Wolfinger, Senior Illustrator
Gary Seastrom, Art Director
Kate Tornay, Copywriter
Jasen Wong, Copywriter
Shaun Lang, Photographer
Mehera Bey, Head of Production
Jonathan Clark, Senior Supervising Producer
Allan De Leon, Senior Producer
Bori Surh, Producer
Tara Cheitlin, Producer
Jes Shipley, Production Coordinator
Justin Hills, VP, Strategy and Integration
Geordie Larratt-Smith, Account Director
Justin Kirby, Account Director
Chy Lin, Senior Integrated Project Manager
Production Company: Gravy Films
Director: Crobin Leo
Joe Williams, Editor
Cameron Rumford, Editor
Jim Staskauskas, Editor
Chris May, Editor
