Radical Sportscars: Rebrand by The Allotment

The Allotment has launched a new brand for the world’s largest manufacturer of purpose-built club racing cars, Radical Sportscars. Radical still hold the record for the fastest lap at the Nurburgring and through research, it was evident the Radical Racing experience is second to none; heart pumping, adrenaline fuelled joy!

This led The Allotment to the new brand proposition of ‘Nothing Compares’ to the Radical experience. The new identity with the ‘R’ racetrack and the red ‘Racing line’ reflects Radical’s maverick spirit, and the uncompromising performance and thrill of the ride. The identity needed to be flexible, working not only on their new website, stationary and on printed collateral, but the brand needed to work (and be seen) on assets that move very, very quickly, from their racings cars to the drivers helmets.