The Alchemist: advert-body-1

Bar and restaurant, The Alchemist in its latest Christmas campaign aims to challenge traditional festive ad with an unconventional take on Father Christmas.

The ad 'No Sherry for Santa' has a Gothic appeal to it and takes the viewers into the depths of The Alchemist lab to discover what it means to challenge conventions this Christmas. The man in the video is The Alchemists Birmingham general manager, John-Paul McGrath, who is wearing a bespoke creation made by fashion designer Ben Mak.