Client: Daiya
Date: Jul 2016
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The campaign was created by this Colorado-based indepedent to drive awareness of Daiya, promote discovery of dairy-free alternatives and celebrate the "crave-ability" and “cheesiness” of Daiya pizza and cheese. “Cheesier Than Ever” makes Daiya cheese the hero through the creative expression of classic cheesy moments. Campaign will run on platforms including digital video, digital banners, in-store, custom Pandora station (Rhythm & Cheese J), print and more.

Credits

Client: Daiya Food

Art Director: Mia Nogueira

Writer: Brian Mulligan

Creative Director: Jeremy Seibold

Executive Creative Director: Jonathan Schoenberg

Producer: Lindsey Ritter & Kate Osborne

Director of Media: Sam Johnson

Media Planner: Alex Namatevs

Director of Strategy: Constance DeCherney

Account Director: Paul Siegel

Director Client Services: Christi Tucay

Production Company: Freestyle Picture Company

Director: Spencer Chinoy

EP: Kevin Chinoy

DP: Jeffrey Schneider

Post Production: Cosmo Street

Post Producer: Chelsea Spensley

Editor: Jeff Grippe

Audio: Lime studios

Mix/SFX: Zac Fisher

Color: Apache

Colorist: Steve Rodriguez