Daiya: advert-top-1 by TDA_Boulder
- Location:
The campaign was created by this Colorado-based indepedent to drive awareness of Daiya, promote discovery of dairy-free alternatives and celebrate the "crave-ability" and “cheesiness” of Daiya pizza and cheese. “Cheesier Than Ever” makes Daiya cheese the hero through the creative expression of classic cheesy moments. Campaign will run on platforms including digital video, digital banners, in-store, custom Pandora station (Rhythm & Cheese J), print and more.
Credits
Client: Daiya Food
Art Director: Mia Nogueira
Writer: Brian Mulligan
Creative Director: Jeremy Seibold
Executive Creative Director: Jonathan Schoenberg
Producer: Lindsey Ritter & Kate Osborne
Director of Media: Sam Johnson
Media Planner: Alex Namatevs
Director of Strategy: Constance DeCherney
Account Director: Paul Siegel
Director Client Services: Christi Tucay
Production Company: Freestyle Picture Company
Director: Spencer Chinoy
EP: Kevin Chinoy
DP: Jeffrey Schneider
Post Production: Cosmo Street
Post Producer: Chelsea Spensley
Editor: Jeff Grippe
Audio: Lime studios
Mix/SFX: Zac Fisher
Color: Apache
Colorist: Steve Rodriguez