The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
With this new film from TBWA\Paris, McDonald's is once again the parent's ally, whatever the situation may be.
The birth of the second child and its impact on the elder one is one of the big events every family has to deal with. Louis Sutherland, the film director, has captured this peculiar moment of life and the sense of abandonment felt by the elder. This is only a temporary feeling as her always attentive father does his best to reconnect with her.
In addition to being parents' and children's favorite restaurant, eating out at McDonald's is most of all an opportunity to get together.
McDonald’s : Maurizio Biondi, Guillaume Huin, Julie Guillaumot
TBWA\PARIS : Luc Bourgery, Stéphanie Caude, Priscilla Vaudevire
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Art Director : Sébastien Guinet
Copywriter : Josselin Pacreau
Assistant AD: Audrey Lucet
Head of TV : Maxime Boiron
TV Producer : Elisabeth Boitte
Production Company : Hellostranger
Film Director: Louis Sutherland
Producer: Christine Guilbaudeau
Post Producer : Elise Gamboa
Sound Producing: TBWA\ELSE
Head of Music and Sound: Olivier Lefebvre
Music Producer : Fabrice Pouvreau
Music AD: Ferdinand Huet, Philippe Mineur
Music Credits : Alaska Ding DuNg Dông Song