Agency: TBWA\PARIS
Client: McDonald's
Date: Jul 2017
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With this new film from TBWA\Paris, McDonald's is once again the parent's ally, whatever the situation may be.

The birth of the second child and its impact on the elder one is one of the big events every family has to deal with. Louis Sutherland, the film director, has captured this peculiar moment of life and the sense of abandonment felt by the elder. This is only a temporary feeling as her always attentive father does his best to reconnect with her.

In addition to being parents' and children's favorite restaurant, eating out at McDonald's is most of all an opportunity to get together.

Credits

McDonald’s : Maurizio Biondi, Guillaume Huin, Julie Guillaumot

TBWA\PARIS : Luc Bourgery, Stéphanie Caude, Priscilla Vaudevire

Executive Creative Directors: Benjamin Marchal, Faustin Claverie

Art Director : Sébastien Guinet

Copywriter : Josselin Pacreau

Assistant AD: Audrey Lucet

Head of TV : Maxime Boiron

TV Producer : Elisabeth Boitte

Production Company : Hellostranger

Film Director: Louis Sutherland

Producer: Christine Guilbaudeau

Post Producer : Elise Gamboa

Sound Producing: TBWA\ELSE

Head of Music and Sound: Olivier Lefebvre

Music Producer : Fabrice Pouvreau

Music AD: Ferdinand Huet, Philippe Mineur

Music Credits : Alaska Ding DuNg Dông Song