McDonald’s France: advert-body-1 by TBWA\Paris

Starting from April 19, McDonald’s offers a whole new operation inspired by New York’s Street Food and available in all restaurants only until May 30.

This offer, inspired by the big apple, is composed of 7 new products including 2 burgers (Original Sweet Mustard and the Grilled Cheese & Bacon), a sharing box, a Wrap, two salads, fries and a new topping for the sundae.

To highlight these innovations, the brand transports us to the streets of New York thanks to 2 TV spots created by TBWA\PARIS and directed by Ben Gregor (Moonwalk Films).