Bombardier: advert-body-2 by TBWA\Manchester

Bombardier has launched a new brand campaign ‘March To Your Own Drum’, following the appointment of TBWA\Manchester to handle its creative advertising.

The campaign ‘raises a glass’ to those individual in spirit, across both brand and trade activation communications. And the core brand TV ad celebrates the talents of blind Paralympian and musician Roy Turnham as he unleashes an epic solo on the drums.

Turnham, a footballer and musician from Liverpool, lost his sight due to a hereditary condition. In addition to playing drums, guitar and clarinet, he has 52 caps and 16 goals to his name for the England & GB Blind Football squad, and devotes much of his time working with Sports4Schools encouraging children to engage in sports.

The next phase for the campaign launches in February in the on-trade, aiming to raise consumer awareness of the brands quality credentials by focusing on events in the Bombardier drinker’s cultural calendar: such as St George’s Day, and major sporting events.